The subject building is situated in a highly prominent position at the northern end of Grey Street close the Monument where Newcastle's premium leisure and retail destinations are found including Central Arcade and Monument Mall which are home to many prestigious retailers including Hugo Boss, Brietling, Reiss, END Clothing, The White Company, Hotel Chocolat and Fenwicks.
In addition, there are a number of bars and restaurants including The Botanist, Banyan, Cafe Andaluz, The Muddler, Harry's Bar, Cote, All Bar One, Barluga, Gaucho, The Alchemist and The French Quarter.
